The presence of U Ultra and HTC HTC U Play in this year turned out to be not powerful enough to improve the financial performance of Taiwanese. This is evident from the consolidated financial statements in April which showed a downward trend.
Reporting from GSM Arena, HTC released the monthly consolidated revenue for the month of April 2017 amounted to NT $ 4.71 billion (US $ 155 million). These achievements 9.29 percent lower than the achievements of March. In addition the report showed 18.03 percent decrease from the previous year.
HTC’s total revenue for the first four months of 2017 was NT $ 19.24 billion, or US $ 635 million, down 6.45 percent compared to revenue during January-April 2016 reached NT $ 20.57 billion (approximately US $ 676 million).
Chances are, sluggish sales of HTC U U Play Ultra and HTC because fans prefer to wait for the other HTC’s latest smartphone, the HTC U 11 which will be released on May 16. This smartphone will reportedly come with a Snapdragon processor 835 and touch-sensitive frame with Edge Sense feature.
If later HTC U 11 is not also able to boost the company’s revenue as less desirable, then HTC to be more vigilant. Invasion of various brands pesain slowly but surely can destroy and cut off from the HTC smartphone industry.